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Introduction to Shandong Ceramics: categories, industries, brands and plans

Ceramic Mug Group Key:Shandong Ceramic
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1.Shandong ceramics categories

Shandong ceramics are mainly daily-use ceramics, arts and crafts ceramics, garden ceramics, sanitary ceramics, high-tech ceramics, high-level refractories, ceramic machinery, ceramic pigments and other 12 categories of products more than 30,000 varieties of products are sold to more than 80 countries and regions, in China's ceramic industry In China's ceramic industry occupies a pivotal position, enjoys a high reputation at home and abroad.

2.Development of ceramic industry

Shandong Province is one of the important production areas of ceramic production in the country, the total output of daily-use ceramics in Shandong Province in 2012 was 1.965 billion pieces. An increase of 32.92% over the previous year, 0.39 percentage points higher than the country, accounting for 7.2% of the country's total output, with independent intellectual property rights of synthetic bone china, High quartz porcelain, magnesium reinforced porcelain, Chinese celadon, Lu Qing porcelain and other high-grade products sell well throughout the country, accounting for about 20% of the domestic market share of high-grade daily-use porcelain, ceramics exported to Europe, America, Southeast Asia, more than 80 countries and regions, Shandong ceramics as a ceramics industry, a famous brand at home and abroad Shandong ceramics as a famous brand in the ceramics industry at home and abroad enjoys a high reputation in the market, the province's main source Zibo City in 2004 by the state awarded the "China Ceramics City", Zibo ceramics as a "national ceramics" to become the Zhongnanhai, Ziguangge, the Great Hall of the People, Diaoyutai State Guesthouse and other state party and government organs of the special ceramics, and in 2009 was awarded the "National Ceramics" award. In 2009, Zibo Ceramics was In 2009, Zibo Ceramics was awarded the regional brand of "Zibo Ceramics Contemporary National Kiln" by China Ceramics Association, taking the lead in leaping to a famous brand in the national ceramics industry. In recent years, "Zibo Ceramics Contemporary National Kiln" regional brand as the lead of Shandong ceramics, the implementation of the transformation mode, adjust the structure, create a famous brand, branding. Break into the market, the connotation of development, industrial branding marketing strategy, has achieved remarkable results. 2012 annual industrial output value of 38 billion yuan, an increase of 20%; sales revenue of 37 billion yuan, an increase of 20%; profits and taxes of 4 billion yuan, profits of 23%. 2.7 billion yuan, an increase of 23%.

3. Shandong ceramic talent

At present, the province has a total of 164 ceramic masters above the provincial level honorary title. Among them: China Ceramic Art Master 13, 151 ceramic masters in Shandong Province. There are also 56 outstanding young ceramic artists in Shandong Province. With science and technology and other professional senior There are more than 1,000 technical titles; national experts, enjoy the State Council special government subsidies, provincial, ministerial and municipal level outstanding contributions of young and middle-aged experts more than 60, won the national, provincial and industry awards for scientific and technological research and development results of more than 300, of which, magnesium reinforced porcelain won the third prize of the National Science and Technology Invention, the synthetic bone Third prize for technological inventions, synthetic bone china won the second prize for national scientific and technological inventions, the highest award for the national ceramic industry. In recent years, Shandong ceramics into the brand market of new porcelain, new design, new shape number of ceramic production areas in the country dominate.

4. Shandong ceramic brand

Shandong ceramics industry has 3 Chinese famous brand, 4 China Well-known Trademarks, 13 Chinese ceramics industry brand, 9 Shandong Province brand, 9 Shandong Province, Shandong Province, Shandong Province, 3 Shandong Light Industry brand, 17 Shandong Province ceramics industry brand.

5. Shandong ceramics development plan

Twelfth Five-Year Plan" period, the province's ceramic industry is facing rare development opportunities and serious challenges. Domestic and foreign market potential, export ceramic trade volume is rising steadily, the state attaches importance to the development of new ceramic materials. Our province has the foundation to accelerate the development of ceramic industry, high-tech Ceramics, high-level daily fine porcelain, export ceramics and other products have a competitive advantage over other production areas. "Zibo Ceramics Contemporary Kiln" regional brand reputation continues to improve, Shandong ceramics industry should seize the opportunity for development, play to the advantage of improving the ability of independent innovation, the implementation of the "daily" ceramic differentiation, artistic ceramics team Ceramic differentiation, artistic ceramics team, industry division of labor specialization, management services specific "branding strategy, accelerate the pace of transformation and upgrading of traditional industries.

Twelfth Five-Year" period, the province's ceramic industry development focus: daily-use ceramics as industrial support, high-tech ceramics and ceramic materials as the cutting-edge development of the industry, arts and crafts ceramics and ceramic decorative materials as an industrial base, the development of ceramic culture in Zibo as an emerging cultural industry in Shandong Province for cultivation. Cultivate for emerging cultural industries in Shandong Province.

1). Economic indicators: by 2015 to achieve total industrial output value of 50.5 billion yuan, an average annual growth rate of 17%; sales revenue of 49 billion yuan, an average annual growth rate of 17%; profit and tax of 5.9 billion yuan, an average annual growth rate of 19%; of which 3.6 billion yuan in profits, an average annual growth rate of 20%. Export earnings strive to achieve 600 million dollars.
2). Energy saving and consumption reduction: elimination of coal-fired kiln production, all use of natural gas, liquefied petroleum gas-based clean fuels, zero sulfur dioxide emissions, kiln waste heat utilization to 100%. Waste water, waste porcelain, waste gypsum, waste sagger full recycling, to 2015 daily Ceramic integrated energy consumption of 900 kg, 25% lower than in 2010. Scale to all enterprises through the quality management system and environmental management system dual certification.
3). Scientific and technological innovation: by 2015, the completion of high-tech ceramics, advanced daily fine porcelain, high-grade refractory materials, ceramic materials, arts and crafts ceramics, Zibo ceramic culture and art of six scientific research and technology development centers.
4). Industrial clusters: by 2015, the establishment of high-tech ceramics, high-grade hotel porcelain, export ceramics, ceramic decorative materials, high-grade refractories, ceramic new materials, arts and crafts ceramics 7 production and sales base
5). Famous Brand Creation: By 2015, strive to create 6 Chinese brand-name products and China Well-known Trademarks. 5 Chinese ceramic industry brands. "Zibo Ceramics Contemporary National Kiln" regional brand to become the international and domestic ceramics industry brand.
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